ABOUT FONDEST
OH HELLO!
You know that moment in the fitting room, where the hips fit but the waist gapes, or you had to size up twice just to squeeze in?
Yeah. That moment.
That frustration is exactly why Fondest exists.
WHY FONDEST
Founded in 2020 by Josephine with zero fashion background but maximum opinions about badly cut pants.
Fondest was built for one woman: the one with curves that most brands conveniently forget about.
"For the girls with Big Hips, Big Dreams, and a Big Heart.”
CLOTHES THAT ACTUALLY DO SOMETHING
Every piece we make has one rule: it must be timeless and it must work for you. That means hidden pockets, built-in bras, supportive double lining, detachable sleeves, multi-wear options — the details that make getting dressed feel effortless instead of exhausting.
From sketch to production, every garment goes through months of obsessive fitting tweaks & test. (Blame our founder for slow new arrivals. She's cray cray with cuttings and details.)
MADE WITH INTENTION. NOT EXCESS
We're not going to pretend we have sustainability all figured out — but we're actively trying. That looks like small batches of 100–300 pieces per colour, deadstock fabrics where we can, and zero single-use plastic from our manufacturers to your door. (Hence, the occasional minor stains — sobs.) We replace it with reusable dust bags, tote bags, and packaging worth keeping.
We're a small brand doing what we can. We believe doing better matters.. even when it's imperfect.
Stop settling for clothes that weren't made for your curves. Start wearing ones that were!